CONTINUOM COLLECTIVE
Initiated by KURMA, the ContinuOM Collective aims to reduce the environmental impact of yoga by exploring sustainable reuse and recycling options for yoga-related waste streams in general, and yoga mats in particular.
The ContinuOM Collective shares the vision of a circular yoga economy where every product is designed for multiple cycles of use, and where used or unwanted goods are not seen as waste, but as valuable raw material to be reused in another or even in their own production cycle.
FOUNDING PARTNER
“Rooted in the spirit of yoga, Kurma’s vision is to guide the yoga community towards a sustainable life and future. We initiated the ContinuOM Collective to establish a network helping us close the loop on mats manufacturing. Our goal is to make and sell products that are 100% circular. To achieve this, we need the active participation of the yoga community.”
Bruno De Muynck – Kurma
SUPPORTING PARTNERS
